GoInStore uses AR to blur the line between the online and in-store experience

via Latest news http://zdnet.com.feedsportal.com/c/35462/f/675634/s/4d488dd6/sc/28/l/0L0Szdnet0N0Carticle0Cgoinstore0Euses0Ear0Eto0Eblur0Ethe0Eline0Ebetween0Ethe0Eonline0Eand0Ein0Estore0Eexperience0C0Tftag0FRSSbaffb68/story01.htm